An agency built upon SEO services
SEO AGENCY MELBOURNE
KEYWORD RESEARCH – CONTENT PLANS – CONTENT MARKETING – COMPETITOR ANALYSIS – BACKLINKING – GOOGLE MAPS STRATEGIES
GOOGLE MAPS (GMB GBP) GOOGLE BUSINESS PROFILES
An often overlooked element of any SEO strategy is your Google Business Profile. We recognised this, we took action. Google maps ranking is one of our core strategies, does your keyword search return a maps result? Most service based businesses keywords return a maps results, above Google ads, above organic websites and right in the potential customers face, front and centre. This is why ranking on Google maps is such an important piece of the puzzle in modern SEO. We can rank your website every day of the week, but the reality is, in a high percentage of serps (search engine results pages), Google maps is getting a huge amount of volume. Our team has members who have been performing SEO on Google maps since it’s launch in 2014 .
SEO AND GOOGLE UPDATES
The Google maps algorithm is updated regularly, just like the Google search algorithm, so you need someone who is always staying up to date with the latest algo changes and updates. You also need someone in your corner who understands how algorithm updates effect search results, and how they have impacted businesses in the past. Google doesn’t want to do anything that will hurt your business, but it does want to keep an up to date search engine that will always return the best possible result for the search query, meeting the search intent of the keywords entered. People try to game the algorithm, so Google releases updates to counter act this, among other reasons. It’s our job to stay ontop of this for you, and always produce SEO works that will fare well within future algorithm updates. This is why we have a set strategy, based upon a core set of SEO principles, we give Google what it wants.
OPTIMISING FOR ACTIVE SEARCHES
There is a huge differenc between a lead that comes from say, Facebook ads, an intrusive ad that is placed in front of the user. Why intrusive? Well, the user never asked to see this advertisement you are slamming in front of them, you’re intruding on their wonderful little news feed scrolling, while they are probably on their lunch break trying to get in as much precious social media time as they can. Intrusive marketing has it’s place, it’s brilliant to raise awareness and grow your brand, or use to drive traffic to your desired web properties. But, in SEO, we are optimising for search engines, like Google, Bing, Brave Browser and Duck Duck Go who are the users on search engines? Active searchers, people actively searching for your content or service, active searches have a much higher conversion rate than social users in this case. Think about it, if someone searches “plumber near me”, I don’t think they are looking to mess around, they want the first plumber with decent reviews they can find.
WHY USE SEO TO RANK ON GOOGLE
If it’s not obvious, backlinko analysed 5 million search results on Google to gain some data, here are some of the findings:
- The #1 result in Google’s organic search results has an average CTR of 31.7%
- The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
- Organic CTR (click through rate) for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.
- CTR increases by 30.8 percent on average when you move up one slot in the search results. This, however, is dependent on where you’re travelling from and where you’re going. Moving from position #3 to #2 frequently results in a considerable increase in CTR. Moving from #10 to #9, on the other hand, makes no statistically significant effect.
- When compared to sites without a question in the title, pages with a question in the title have a 14.1 percent higher CTR.
- The majority of people don’t look past the fifth result.
- The top three Google search results receive 75.1 percent of all clicks
SEO SERVICES MELBOURNE
In a lot of markets online, the competition is easily beaten over time by using our strategies and processes. Most businesses these days don't understand what a good website looks like, from the view of an SEO. They get their 5 page templated design website created from a web developer or graphic designer and hope for the best. One question, why spend thousands of dollars on a website if no one is going to see it. The website is the most important piece of the puzzle when it comes to ranking online, site structure and specificity are core components of an SEO friendly website.
Google wants to return the most relevant search results for the search query, search results that will match the intent of the keywords searched. A good website will deliver content and easily navigated to pages that provide answers that meet the search intent of the search query. A website should be mapped out based upon the keywords you wish to rank for, 5 pages featuring about us, contact and a gallery will not answer the query for someone who just typed “how much does a roof replacement cost”. Our SEO mapped websites are the result of two things:
- Years of experience in seeing what website structure works best for specific niches.
- Extensive research on which keywords will yield the best results for you business, then applying that to our website structure, the foundation is good keyword research.
So we just got the website right for you, now what? Well, one important factor is whats happening off site, (off the website). A backlink is like an online vote, when another website links to your website, it’s like that website is telling Google “these guys go alright”, so analysing the backlink profile of your competitors and implementing a strategy to gain backlinks is an important aspect of SEO.
In the old days, when Google first launched, the algorithm was heavily weighted towards a websites backlink profile, in fact, it was simply whoever had the more backlinks wins, by adding 1 more backlink than your competitor you could outrank them. It’s not like this anymore, why? People abused it, as usual.
Nowadays, Google appreciates relevant backlinks from websites it would expect to see link to you, sites in your niche, sites in your location. We never focus on building spammy backlinks to your website, this strategy is outdated and can do more harm than good.
On the website there are a tonne of factors which can improve your rankings on search engines. What are they, things like:
- Optimising page titles
- Using correct language such as entities and keywords pulled from Google NLP tool
- Content length
- Meta descriptions
- Optimising headings
- Site speed
- Site structure
- Schema markup
- Removing bloat
- Internal linking
The thing is, 9 times out of 10, we rbuild your site to start with, so we get these things right from the get go, rebuilding the site to match our systems often gives an emmense boost in rankings right off the bat.
Expert SEO Consulting Services
Ranking websites on Google and other search engines can revolutionise your business; I’ve seen this firsthand in my digital marketing work in Australia, the United Kingdom, New Zealand, and the United States. The power of Google is undeniable; unlike Facebook advertising, which are invasive marketing, Google is where active searches go, individuals who are actively seeking for your services. Google modifies its algorithm on a daily basis, with major core modifications throughout the year, which is why research and development of SEO systems and procedures are critical to sustaining a digital marketing business that delivers results for its clients. What began as a passionate pastime turned into a company, all based on my own enthusiasm for executing SEO and seeing the outcomes. I utilise the internet to help individuals alter their companies and, as a result, their lives.
Expert Digital Marketing Team
Over the years, I’ve managed to assemble a group of extremely motivated individuals who all started out with one thing in common: a desire to learn. I shared all of my expertise with my staff, and they were grateful. Because we operate online in the digital marketing world, it’s not like teaching a plumber or a butcher; what I know can be passed on through trainings I’ve built and preserved online. RDM is organised into teams for delivery, client satisfaction, and tracking. These teams are divided into content, web development, PPC (pay-per-click), social media, link building, brand, and technical SEO teams. Each team has specialists, people who have worked on the specialised digital marketing activities that enable us deliver our approach for over 5000 hours.
Reputation in SEO
There is no shortage of cowboys in the SEO game. The industry isnt reulated, and people seem to think they can start an SEO business with no experience. The old “I just got a client for 10,000 dollars a month, what do I do now?”. Some courses have promoted this “you can start an online business today” culture. Not true at all, my business was built on experience, many mistakes, dedication, drive, commitment and very importantly, HONESTY. I value my clients, and I care what they think of our service, our reputation is everything. At the end of the day, all we have is my personal reputation as a digital marketing specialist and our organization’s reputation as a digital marketing agency. We recognise that we are dealing with people’s lives and companies here, and that people come to us for results. The greatest policy here is honesty; if we can’t help you, we’ll tell you right away. I once had a company approach me for marketing services because I had the top-ranked site in their niche. That’s great and all, but after crunching some numbers and looking at potential lead volume, profit per transaction, and the company’s goals, I quickly realised that this company couldn’t afford our services. So I told them, you don’t have the potential lead volume to cover a marketing budget like this; I could have taken their money and gotten results for them, but they’d still be in the same boat; their niche wasn’t lucrative enough for this type of campaign, and I have a reputation to uphold; we only want successful clients, we only create winners. I suggested other marketing techniques for this company, and they were better off as a result.
Did You Go and Get A Google Penalty?
We have taken on all types of campaigns, and our clients haven’t always been completely honest with us, in a friendly way. Quite often the business owner will have their own theories about how to trick Google, “we can buy our competitors domain, copy their content and outrank them, then link to our site” NO!. We have stumbled across plenty of surprises in our time. Like this one (pictured), we had literally just started a campaign and the rankings started to absolutely plummet! Falling at an incredible rate, luckily we identified this, asked some questions and found out the owner has some “additional websites”, nothing malicious, just some redirect issues and duplicate content. Anyway, without us involved here, this business would be absolutely screwed (for lack of a better term). We fixed everything and had the Google penalty removed. Average people arent expected to understand what can effect your rankings on Google, but I will tell you, it’s complicated, there are an uncountable number of ranking factors, and sometimes what you think could be a great little idea could tank your whole business. Always consult an SEO.
Raindance Digital Marketing was built on SEO Services in Melbourne, our knowledge of SEO is the result of years of ranking websites, testing new strategies and constant research and development of our SEO procedures. Google is regularly updating the algorithm, this is why any good SEO agency should be up to date and have their finger on the pulse.
Project-based SEO services might cost anything from $1,000 to $1 million or more. Smaller businesses that use local SEO should expect to pay around $1,000 per project each month. Larger, enterprise-level businesses might anticipate monthly payments in the millions of dollars.
It ideally depends on the competition, are you in a competitive niche?
Most of our SEO packages range from $1000 to $2000 per month for a local service based business. SEO is a long term play, but as you can imagine, by ranking on Google and Google maps, you can receive major rewards on your investment. An SEO campaign can be completed in 12 months, sometimes less, you the reap the rewards of this campaign for years, sometimes, the authority given to your website via am SEO campaign can keep you at the top of the rankings for a decade or more. Once you rank, you then become a target for link building from other sites, which has a snowball effect on your rankings.
The question was about price, to get an exact figure, RDM always requires we do a full audit on your current position and the online market your business is in, this helps us work out whats required to rank your business on Google and other search engines.
Let's face it, theres plenty of success stories out there, theres also plenty of horror stories. If you have the correct plan in place and work with a partner that knows how to generate results, SEO is profitable. Around 93 percent of online interactions begin with a search engine, and SEO leads close at a considerably greater rate than traditional marketing leads. As a result, SEO has a high return on investment (ROI). SEO can bring in leads from active searches, who are actively seeking your service, why do you think companies are spending 20 billion on SEO this year?
You may certainly perform SEO on your own (DIY SEO) (Do It Yourself SEO). Anyone can learn how to conduct SEO for their business with some research and practise. Enter your URL into a tool like ahrefs to get started with SEO quickly, and then concentrate your efforts on the recommended action items. The more competitive the niche, the harder it will be to rank. A lot of niches these days have active SEO professionals operating within them, so be careful, don't bite off more than you can chew. The fast answer to determine whether or not you can make an impact on your own SEO is, how strong is the competition, and unfortunately for the untrained, determining strong competition is best done by someone with experience.
Some key points to look at when determining if your niche is competitive online are
- competition backlink profiles
- competition site sizes
- competition directory listings
- competition traffic
- is the content on competitor websites long and informative
- do your competitors have an in depth site structure?
What is the cost of SEO for a small business? Small firms should expect to pay $750 to $2000 per month for SEO, or $5000 to $30,000 for one-time tasks. Smaller businesses might expect to pay $80 to $200 per hour for SEO consultancy services. consequatur.
No. Google does not provide search engine optimisation (SEO) services. Remember that Google is a search engine with its own methodology for ranking webpages. If Google offered SEO services, you'd essentially be paying to be at the top of the search results since they'd know precisely what to do to get you there.
If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Paying for just a few months of SEO is, in many cases, no better than throwing your money away. SEO is a long term marketing tactic, and shouldn't be seen as a way to generate sales quickly.
The short answer is authority, Google loves an authoritative website. SEO takes so long because there are several factors involved to get results:SEO keyword difficulty, competition, inbound links, and domain age. Therefore, SEO can take a longer or shorter time depending on how you approach these key search engine optimization areas.