Digital Marketing Strategy Development

They say having a plan helps with anything right?

SEO Strategy

Use SEO to build long term online properties

PPC Strategy

Having a well refined paid ads account you can turn on and off as needed

Content Strategy

Master online content that actually benefits your business

Create a Plan for Online Growth



According to a recent study, about 50% of companies don’t have a defined online marketing plan to direct their digital marketing activities. As a result, a lot of industry leaders are spending their time, money, and resources on paid digital marketing services without having a well-planned strategy for goal formulation and attainment, task prioritisation, marketing direction, budget allocation, and resource allocation.


Where are you right now? What place do you wish to be in? What strategy is most effective for achieving your company objectives? Where does your digital marketing budget go? In order to assist you come up with profitable online marketing concepts and go where you want to go, our digital strategy business answers these questions.


Without an internet marketing strategy for your brand or with the wrong online marketing approach, you may be guaranteed to lose money, spend time, and achieve nothing by promoting your business online. Growing a business nowadays involves many chances and problems that call for various online marketing methods and solutions. Digital marketing tactics that have been successful for one target group might not be the most effective for another. In the same way, internet marketing tactics that worked well a year ago might not work as well now.


Online marketing methods that are out of date and poorly targeted all too frequently make prosperous enterprises become afterthoughts. Do you have a defined digital marketing plan for your company? Don’t pass up chances to improve your online performance. The moment is now to invest in marketing strategy services and advance your online success.


  • Market Gaps

    Identify marketing voids, market gaps and opportunities

  • Reach

    Increase your audience targeting and extend your reach

  • Resources

    Save your resources, time, and money

  • Interest

    Boost interest, leads, and sales

  • Income

    Improved and quicker income generation

  • Brand

    Look for additional chances to increase brand recognition

  • Finances

    In charge of your finances

  • Become an Industry Powerhouse

    Take on industry powerhouses

  • Business Objectives

    Achieving business objectives

  • Reputation

    Develop your brand's reputation, manage your businesses reputation

  • Scale

    Business expansion, scale your business

  • Analyze

    Analyze the success of the brand and the campaign.

  • Take Action

    Take the proper action


  • Goals

    Make definite goals

  • Utilize

    Utilize market developments and sales possibilities

  • Egage

    Engage prospects on several platforms

  • Support

    Offer top-notch client support

  • Supply

    Supply sales leads

  • Boost

    Boost conversion rates and traffic volumes

  • Increase

    Increase your industry knowledge

  • Build

    Build up brand assurance

  • Expand

    expand your clientele

  • Allocate

    Spend and allocate your digital marketing money judiciously

  • Compete

    Perform better than the competition in your niche

  • Leverage

    Use the marketing avenues that are accessible

  • Funnel

    expanding your sales funnel


One of the worst blunders you could ever make in operating your business is to jump right into implementation without a well-structured internet marketing plan.

Optimize your online processes and overall performance without the complexity and aggravation. Join forces with our marketing strategy firm and benefit from our services for a personalised digital strategy.


Finding the best agency for your company might be difficult given the abundance of marketing strategy companies that provide website audit services, internet marketing, and social media strategy solutions. You can occasionally be duped by an internet marketing and content strategy company that makes excessive claims but provides less. Any digital marketing strategy should be researched based on your niche.


We begin with strategy for what reason? Knowing our clients’ goals, finding marketing gaps, and assessing current digital performance are the first steps in building a solid business partnership. A digital marketing strategy that is customised to your specific requirements and capabilities is required to assist your digital transformation, goal attainment, and online growth.

Important Focus Areas for the Development of a Digital Marketing Strategy


Brand Analyse the extent of your online presence, taking into account aspects such as competitive position, online reputation, and customer relationship management (CRM)
Content Evaluate the effectiveness of your content strategy, SEO, social media marketing, email marketing, and brand engagement.
Team Evaluate your ability to come up with concepts for internet marketing and carry out the required web optimisation procedures
Software Identify the biggest obstacles your business has when measuring campaign effectiveness indicators
Leads Determining the availability of important marketing channels and your main sources of traffic
Measurement Evaluates the success of your marketing strategy using metrics including customer lifetime value (CLV), lead volume, and website traffic.

Important Focus Areas for the Development of a Digital Marketing Strategy

Our internet marketing strategy specialists evaluate your performance in relation to the above featured factors and note any discrepancies in our results (self-assessment vs. RDM assessment). With the use of our benchmark data, we can advise you on where you ought to be in terms of your industry, stage of growth, and location. Every campaign starts with assessment of where you are and where your competitors are, this is absolutely critical, there is no point bringing a butter knife to a bazooka fight. We need to know where you are at, and where you need to be, sometimes, honestly, it’s a bad news, sometimes we have to tell you, it’s a long road ahead, but having this information is also very powerful, we can act, we can start you on your road to domination.

It also helps us to identify your strengths and areas for improvement, and before going on to execution, to create your digital marketing business strategy. We think that having good health in these six areas will give your company the highest chance of success.

Do you have inquiries regarding our services as an online marketing consultant? To speak with one of our digital marketing professionals, get in touch with our marketing strategy firm right now.


SEO Strategy

With the help of our comprehensive SEO strategy and SEO audit services, you can improve client interactions and develop your thought-leadership brand. To establish the on-page and off-page SEO methods you should emphasise, our SEO audit company conducts a thorough SEO site assessment. We also gauge and monitor the performance of your content strategy and SEO efforts. Our SEO audit specialists create an SEO strategy based on the findings of the SEO website audit, outlining how to gradually boost your search volume, leads, traffic, and conversions. For improved searchability and exposure, our SEO audit company adheres to Google guidelines and best practises for developing SEO marketing strategies.

Website Audit Services

An essential component of SEO marketing strategies and other digital strategy services is site assessment. Our digital strategy firm does a thorough online audit to identify the advantages, disadvantages, possibilities, and dangers facing your organisation (SWOT). This entails rival website audits, penalty and recovery site audits, website SEO analysis, site security audits, and market gap analyses. Additionally, our website audit professionals check at duplicate content, bad SEO techniques, and backlink profiles. These website audit services are made to find problems and solve them in a way that dramatically moves the needle in the direction of your intended business results.

SEO Keyword Strategy

With an efficient SEO keyword approach, you can increase the market reach of your brand and connect with your target audience. In order to identify top-performing, brand-related keywords, classify search terms based on user intent, and reduce your keyword list, our SEO website audit and strategy professionals employ cutting-edge SEO audit and keyword research tools. We are aware that conducting keyword research affects other facets of your website optimisation efforts in addition to your SEO content strategy. As a consequence, we make sure that our SEO keyword approach is supported by solid SEO site audit data and research.

SEO Content Strategy

Before laying out a content strategy SEO plan, the SEO website strategy team at Thrive evaluates your target audience, their goals and pain areas, level of subject matter knowledge, and reading habits. To uncover original content angles, give appropriate SEO and content strategy, and create a list of prospective blog subjects, our SEO content strategy experts additionally examine SEO site content and use data from your website SEO research. Our SEO and content strategy business can handle the work for you, from producing appealing content and scheduling blog articles to building page authority and executing a content SEO assessment.

PPC Strategy

Our paid search strategy agency is available for you whether you need assistance with your Google AdWords campaign, Facebook advertising strategy, or PPC audit. Over the years, we’ve helped hundreds of companies structure their PPC strategies, and the Google AdWords strategies we developed improved leads, repeat business, and brand exposure. Additionally, a lot of our clients have trusted us with the execution of their Facebook ads campaign, paid search strategy, and monthly PPC audit. Give us a call right away, and we’ll help you establish your PPC strategy objectives and financial constraints, examine the competition, and develop an AdWords plan that promotes quick online sales.

SEM Strategy

Do you need assistance with your PPC audit and SEO marketing plans? Our PPC and SEO audit company creates a SEM plan that works with your digital marketing budget and increases the efficiency of your advertising. We carry out keyword research study, audit SEO and PPC campaign data, and assess your current SEM strategy in addition to offering SEO audit services. These techniques enable us to develop a combined PPC and SEO marketing approach that improves brand awareness, focuses audience targeting, and generates quantifiable growth for your business. To find out more about our SEM strategy services, set up a meeting with an online marketing professional.

Link Building Strategy

Does your current SEO link strategy increase the authority and traffic to your website? To make sure our suggested link building techniques comply with Google guidelines and produce high-authority backlinks, we at Raindance Digital Marketing carry out a thorough SEO website assessment, identify white-hat link building strategies, and review our SEO keyword research strategy. We also research the link-building tactics of your rivals to come up with innovative web marketing concepts that boost sales. Get in touch with our SEO link building service to explore your link development possibilities.

Reputation Management Strategy

A poor brand image persists despite your best efforts at reputation management? Utilizing reputation management techniques that repair and safeguard your brands can help you restore client trust and boost business confidence. In order to build business-wide policies on handling your online reputation, our reputation management strategy organisation establishes your goals, specifies your boundaries and restrictions, monitors brand mentions across online platforms, and assesses your current digital presence. In order to speed up the implementation and oversight of your reputation management plans, we additionally make use of our reputation management software.

Digital Marketing Strategy 

A solid digital marketing plan is essential to the success of a business in the commercial and technological era of today. Businesses that succeed online generally invest a lot of money in creating effective digital marketing plans. Through this approach, businesses may connect with customers on a variety of digital channels, resulting in more sales and better conversion rates.

What is a strategy for digital marketing? A digital marketing strategy is a plan for creating an online presence using tools like social media, sponsored search, organic search, and other web-based platforms like your website. and other search engines. 

  • Content Marketing. ...
  • Search Engine Optimization (SEO) ...
  • Search Engine Marketing (SEM) ...
  • Social Media Marketing (SMM)

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

  1. Establish a strong social media presence. Social media grows more powerful by the day. ...
  2. Publish a weekly blog that's worth reading. ...
  3. Leverage the power of Search Engine Optimization. ...
  4. Create a lead magnet. ...
  5. Build and nurture an email list. ...

Digital marketing campaigns may do a lot of things for you, such increase revenue, brand recognition, and traffic.

However, putting a digital marketing plan into action might seem like a difficult task. You can use hundreds of different tactics and dozens of various platforms, after all.

However, you may improve your odds of success while decreasing overall overwhelm by taking the time to carefully plan out every aspect of your digital campaign.

Digital strategies can up the eyes on your products or services, Google, Bing and other search engines are full of active searchers, ready to buy your service or product, search engines produce hot traffic, warm leads, people ready to buy. 

Owned Media – Any communication channels that an organisation owns and manages entirely on its own are considered owned media. Organizations may use owned media to match almost any marketing strategy or method, from websites and blogs to podcasts and video channels.
Paid Media — Content that is shown by third parties in exchange for payment from the owner is referred to as paid media. Paid media is widely used in numerous digital marketing methods, from sponsored content to influencer marketing and digital advertising.
Earned media is third-party content that is not associated in any way with the company or brand. This kind of exposure frequently appears in the digital realm as accolades, recommendations, reviews, or user-generated material.

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