SEO Agency
SEO Experts
We offer high level SEO services to elevate your online presence and drive targeted traffic. Our skilled team implements effective strategies tailored to the local market, ensuring your business reaches its full online potential.
SEO Services
Powerful Paid Advertising
Google PPC, Facebook Ads, Youtube Ads
Digital techniques that bring together the most powerful aspects of the internet
Web Development
We build websites that are designed to rank on Google
Webmaster Services
We provide services to improve your website, these are our webmaster services
Reputation
Using CRM’s and reputation management systems we can help you manage your customers
What We Offer
SEO Agency
Unlock your Melbourne business’s potential with Raindance Digital Marketing’s local SEO expertise. Our tailored SEO strategies, including keyword research and Google My Business optimisation, enhance your visibility and draw in more local customers. Experience the growth and success that come with a strong online presence.
Web Development
Enhance your website to improve search rankings and achieve long-term keyword growth. Boost your online presence with effective SEO strategies.
Conversion Rate Optimisation
Optimising your website for smoother navigation increases conversions. Implementing CRO (conversion rate optimisation) strategies enhances user experience and results.
Reputation
Leveraging Google users to boost our rankings and enhance our online reputation. Automating the entire process for efficiency.
WHAT WE DO
Honest SEO Experts
Google Maps and Google Business Profiles
An often overlooked aspect of SEO is your Google Business Profile. We prioritise Google Maps ranking as a core strategy, recognising that most service-based keywords return Maps results above ads and organic listings. Ranking on Google Maps is crucial due to its prominence in search results. Our team, with experience dating back to Google Maps' launch in 2014, excels in this area, ensuring high visibility for your business.
Search Engine Optimisation (SEO) and Google Updates
The Google Maps algorithm is frequently updated, similar to the Google search algorithm. Staying current with these changes is crucial. At Raindance Digital Marketing, we understand how updates impact search results and businesses. Our strategy is based on core SEO principles to ensure your business meets search intent and fares well with future updates, providing consistent and reliable SEO results.
Optimising for Active Searches
Leads from Facebook ads are often less effective because they interrupt users who didn't ask to see them, disrupting their browsing experience. While intrusive ads can raise brand awareness, SEO targets active searchers on platforms like Google and Bing. These users are already looking for your content or service, resulting in higher conversion rates. For example, someone searching "plumber near me" is likely ready to hire immediately, making SEO a more effective strategy for attracting ready-to-convert leads.
Regular Tracking and Maintenance
We monitor your local SEO performance using cutting-edge analytics and deliver clear, straightforward reports regularly. Our team ensures your SEO strategies stay current by constantly incorporating the latest data and algorithm updates, driving sustained success.
KEYWORD RESEARCH - CONTENT PLANS - CONTENT MARKETING - COMPETITOR ANALYSIS - BACKLINKING - GOOGLE MAPS STRATEGIES
Why Use SEO to Rank on Google
Thinking about SEO?
Here’s why it’s crucial. Backlinko’s analysis of 5 million Google search results reveals that the #1 organic result has a whopping 31.7% click-through rate (CTR). This makes it ten times more likely to get clicked than the result in the #10 spot. Even moving up one slot can increase your CTR by 30.8%, particularly from positions #3 to #2. Pages with a question in the title get a 14.1% higher CTR. Most importantly, the top three Google results capture an astounding 75.1% of all clicks. If your business aims to dominate search results and drive more traffic, investing in SEO is a no-brainer.
Level up Your business
SEO Services Australia and New Zealand
In a lot of markets online, the competition is easily beaten over time by using our strategies and processes. Most businesses these days don’t understand what a good website looks like, from the view of an SEO. They get their 5 page templated design website created from a web developer or graphic designer and hope for the best. One question, why spend thousands of dollars on a website if no one is going to see it. The website is the most important piece of the puzzle when it comes to ranking online, site structure and specificity are core components of an SEO friendly website.
Website Structure
Google wants to return the most relevant search results for the search query, search results that will match the intent of the keywords searched. A good website will deliver content and easily navigate to pages that provide answers that meet the search intent of the search query. A website should be mapped out based upon the keywords you wish to rank for, 5 pages featuring about us, contact and a gallery will not answer the query for someone who just typed “How much does a roof replacement cost”. Our SEO-mapped websites are the result of two things:
- Years of experience in seeing what website structure works best for specific niches.
- Extensive research on which keywords will yield the best results for your business, then applying that to our website structure, the foundation is good keyword research.
Off-Site SEO
So we just got the website right for you, now what? Well, one important factor is what’s happening off-site, (off the website). A backlink is like an online vote, when another website links to your website, it’s like that website is telling Google “These guys go alright”, so analysing the backlink profile of your competitors and implementing a strategy to gain backlinks is an important aspect of SEO. In the old days, when Google first launched, the algorithm was heavily weighted towards a website’s backlink profile it was simply whoever had the more backlinks won, by adding 1 more backlink than your competitor you could outrank them. It’s not like this anymore, why? People abused it, as usual.
Nowadays, Google appreciates relevant backlinks from websites it would expect to see links to you, sites in your niche, and sites in your location. We never focus on building spammy backlinks to your website, this strategy is outdated and can do more harm than good.
Conversion
On the website there are a tonne of factors which can improve your rankings on search engines. What are they, things like:
- Optimising page titles
- Using correct language such as entities and keywords pulled from Google NLP tool
- Content length
- Meta descriptions
- Optimising headings
- Site speed
- Site structure
- Schema markup
- Removing bloat
- Internal linking
The thing is, 9 times out of 10, we rbuild your site to start with, so we get these things right from the get go, rebuilding the site to match our systems often gives an emmense boost in rankings right off the bat.
Years of Expertise
Expert SEO Consulting Services
Ranking websites on Google and other search engines can revolutionise your business; I’ve seen this firsthand in my digital marketing work in Australia, the United Kingdom, New Zealand, and the United States. The power of Google is undeniable; unlike Facebook advertising, which are invasive marketing, Google is where active searches go, individuals who are actively seeking for your services. Google modifies its algorithm on a daily basis, with major core modifications throughout the year, which is why research and development of SEO systems and procedures are critical to sustaining a digital marketing business that delivers results for its clients. What began as a passionate pastime turned into a company, all based on my own enthusiasm for executing SEO and seeing the outcomes. I utilise the internet to help individuals alter their companies and, as a result, their lives.
Rank in the Digital Landscape
Expert Digital Marketing Team
Over the years, I’ve managed to assemble a group of extremely motivated individuals who all started out with one thing in common: a desire to learn. I shared all of my expertise with my staff, and they were grateful. Because we operate online in the digital marketing world, it’s not like teaching a plumber or a butcher; what I know can be passed on through trainings I’ve built and preserved online. RDM is organised into teams for delivery, client satisfaction, and tracking. These teams are divided into content, web development, PPC (pay-per-click), social media, link building, brand, and technical SEO teams. Each team has specialists, people who have worked on the specialised digital marketing activities that enable us deliver our approach for over 5000 hours.
Build Your Online Brand
Reputation in SEO
There is no shortage of cowboys in the SEO game. The industry isnt reulated, and people seem to think they can start an SEO business with no experience. The old “I just got a client for 10,000 dollars a month, what do I do now?”. Some courses have promoted this “you can start an online business today” culture. Not true at all, my business was built on experience, many mistakes, dedication, drive, commitment and very importantly, HONESTY. I value my clients, and I care what they think of our service, our reputation is everything. At the end of the day, all we have is my personal reputation as a digital marketing specialist and our organization’s reputation as a digital marketing agency. We recognise that we are dealing with people’s lives and companies here, and that people come to us for results. The greatest policy here is honesty; if we can’t help you, we’ll tell you right away. I once had a company approach me for marketing services because I had the top-ranked site in their niche. That’s great and all, but after crunching some numbers and looking at potential lead volume, profit per transaction, and the company’s goals, I quickly realised that this company couldn’t afford our services. So I told them, you don’t have the potential lead volume to cover a marketing budget like this; I could have taken their money and gotten results for them, but they’d still be in the same boat; their niche wasn’t lucrative enough for this type of campaign, and I have a reputation to uphold; we only want successful clients, we only create winners. I suggested other marketing techniques for this company, and they were better off as a result.
Google Rankings
Did You Go and Get a Google Penalty?
We have taken on all types of campaigns, and our clients haven’t always been completely honest with us, in a friendly way. Quite often the business owner will have their own theories about how to trick Google, “we can buy our competitors domain, copy their content and outrank them, then link to our site” NO!. We have stumbled across plenty of surprises in our time. Like this one (pictured), we had literally just started a campaign and the rankings started to absolutely plummet! Falling at an incredible rate, luckily we identified this, asked some questions and found out the owner has some “additional websites”, nothing malicious, just some redirect issues and duplicate content. Anyway, without us involved here, this business would be absolutely screwed (for lack of a better term). We fixed everything and had the Google penalty removed. Average people arent expected to understand what can effect your rankings on Google, but I will tell you, it’s complicated, there are an uncountable number of ranking factors, and sometimes what you think could be a great little idea could tank your whole business. Always consult an SEO.
SEO Bendigo
Frequently Asked Questions
Raindance Digital Marketing has built its reputation on years of successfully ranking websites and developing cutting-edge SEO strategies. Our continuous research and testing ensure we stay ahead of Google’s frequent algorithm updates. This expertise allows us to provide top-notch SEO services that keep your business competitive in local search results.
If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Paying for just a few months of SEO is, in many cases, no better than throwing your money away. SEO is a long term marketing tactic, and shouldn’t be seen as a way to generate sales quickly.
We provide tailored SEO services to boost your online presence and drive targeted traffic. Our SEO experts conduct thorough keyword research and on-page optimisation to improve your site’s relevance and user experience. We perform technical SEO audits for optimal site performance and create engaging, optimised content. Our ethical link building and local SEO strategies enhance your site’s authority and market dominance. We provide continuous monitoring and detailed reports for data-driven decisions, ensuring sustainable online growth. Raindance Digital Marketing helps your business climb search engine rankings and achieve long-term digital success.
While it’s possible to manage your own local SEO, the landscape is becoming increasingly complex. With dedication, research, and practice, you can grasp the fundamentals of SEO for your business. Resources like Ahrefs offer valuable insights to kickstart your journey.
However, as your industry becomes more competitive, achieving high rankings grows more challenging. Many sectors are now dominated by seasoned SEO professionals, making it difficult for newcomers to gain ground without specialised knowledge.
At Raindance Digital Marketing, we recommend:
- Carefully analyse your competition
- Realistically assess your SEO skills and available time
- Consider the long-term value of expert assistance
Our experience shows that a professional assessment of your competitive landscape often yields the most effective results. This approach ensures your SEO efforts are strategically focused and optimised for maximum impact.
By partnering with experts, you can navigate the intricate world of SEO more efficiently, allowing you to concentrate on what you do best – running your business.
At Raindance Digital Marketing, we recognise that effective SEO often requires comprehensive changes to your website’s content, structure, and technical aspects. Our expert team conducts thorough audits to identify areas for improvement and provides detailed, actionable recommendations tailored to your specific needs. We don’t just offer advice; our skilled professionals can assist with implementing these changes, ensuring your website meets current SEO best practices. With Raindance Digital Marketing, you’re partnering with a team committed to transforming your digital presence and driving sustainable online growth.
At Raindance Digital Marketing, we specialise in both on-page and off-page SEO to enhance your website’s performance. Our on-page SEO optimises your website’s content, meta tags, and internal links to improve relevance and user experience. For off-page SEO, we build your site’s authority through ethical link-building and leveraging social signals. By combining these strategies, we help your business climb search engine rankings and achieve lasting digital success.
The short answer is authority—Google favours authoritative websites. SEO takes time because it involves multiple factors: keyword difficulty, competition, inbound links, and domain age. The time it takes to see results can vary based on how you address these crucial SEO areas.
What They're Saying
Testimonials
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