SEO Strategies 2022 - Digital Marketing agency Melbourne


In short, heres some gold nuggets…

  • On Reddit, look for untapped keywords.
  • Make your website RankBrain-friendly.
  • Old blog posts can be updated, upgraded, and republished.
  • Make your title and description tags stand out.
  • On Wikipedia, you may look for broken link building opportunities.
    Take the best keywords from your competitors.


Search engine optimisation (SEO) isn’t what it used to be, according to digital marketers. Here’s something you won’t hear often: in 2022, your SEO approach shouldn’t be focused on keywords. Most organisations nowadays understand the fundamentals of SEO and why it is vital.
Most of you have probably heard the phrase SEO used in the context of digital marketing, online businesses, or internet circles in general. Regardless, you’d be astonished at how many individuals can recall those three letters yet have no idea what they signify. Using tools like SEMRUSH and Ahrefs you can pick apart the data, and create laser-focused SEO strategies.

When it comes to building and implementing a strong SEO plan for your company, however, just writing content for the keywords your clients are searching for is both time-consuming and incorrect. We’ll discuss what an SEO strategy is and how to construct one to assist you achieve your content marketing goals in this piece.


According to Safari Digital, 61% of marketers feel SEO is the key to online success, which is why modern firms devote an average of 41% of their marketing budget to it. In summary, taking the time to plan out an effective SEO strategy may transform not only your web traffic but also your entire organisation.
SEOs are persons that improve websites to help them rank better in search engine results pages (SERPs) and attract more organic traffic. In essence, an SEO is a highly trained content strategist that assists a company in identifying possibilities to answer concerns that consumers have about their sectors.

Given the current state of the globe, internet usage is at an all-time high. We’re doing more online shopping, watching more movies and television than normal, and attending enough Zoom meetings to last a lifetime because of the epidemic. Throughout 2020, SEO was critical for many businesses, and we anticipate the same in 2021. So, as the New Year approaches, how can you develop an SEO strategy that keeps up with the times? Let’s start from the beginning.



Long tail keywords are the less known keywords which a lot of SEO’s leave on the table, optimising for longtail keywords is a sure way to rank faster. You’ll start optimising your pages for certain keywords in this stage. Use your keyword tool to find five to ten long-tail keywords that go deeper into the original theme keyword for each pillar you’ve discovered.

Long-tail keywords are more precise and lengthier than standard target keywords. Although they have a lower search traffic than shorter terms, they can be quite beneficial.

For example, we frequently publish articles on SEO, yet ranking high on Google for such a prominent topic with just this acronym is challenging. By building many sites that all target the same keyword — and maybe the same SERPs — we also risk competing with our own content. As a result, we provide articles on keyword research, image optimisation for search engines, SEO strategy creation (which you’re reading right now), and other subtopics within the SEO umbrella.

Long-tail keywords reveal why people search for something rather than just what they’re looking for. In comparison to shorter terms, they currently account for a larger search volume.

This assists firms in attracting people with diverse interests and issues, resulting in more access points for those interested in what you have to offer.

Create blog articles or web pages using your long-tail keywords to explain the specific themes inside the pillars you’ve chosen. All of your long-tail keywords come together to form a cluster around a pillar issue. The relationships between clusters are used by search engine algorithms to link consumers with the information they seek.


Building specific pages for each topic is a great way to show Google relevance. When it comes to websites and search engine rankings, getting a single page to rank for a few keywords can be nearly difficult. However, this is where the rubber hits the road.

Keyword clustering should be conducted first. Utilizing the long-tail keywords you came up with for each cluster in step two, construct a page or post that presents a high-level summary of the issue using the pillar themes you came up with. These pillar pages can effectively serve as a table of contents, with a description of the primary topic and briefings on subtopics that will be covered in subsequent postings.

Finally, the number of pillar pages you develop should correspond to your company demands, such as the amount of items and services you offer. This will make finding you in search engines lot simpler for your prospects and consumers, regardless of the terms they employ.


Continuing on, there are a number of additional technical difficulties at the back end of your site that, once resolved, can have a significant impact on your overall SEO performance. At the end of the day, if your website’s user experience isn’t seamless and accessible, it will be difficult for any visitor to achieve anything substantial on it. For perspective, mobile accounts for more than half of all web traffic, thus technological details matter when it comes to UX.

Whether it’s making sure your site loads quickly, deleting ‘poison’ backlinks (links to websites that are judged irrelevant or untrustworthy, for example), or generating a clear XML sitemap with a clean URL structure, all of these technical SEO strategies may help you achieve higher ranks. Nothing should go in the way of SEO accomplishing its function, which is to allow visitors to find your website naturally.

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