Growing Your Business With Google Ads

Growing Your Business With Google Ads

The internet has enabled many people to search for businesses and shop online. You want customers to find your business, and Google Ads can help you. 

Regardless of your budget, Google Ad campaigns are a cost-effective way to drive visitors to your website. Because ad charges are determined by bidding, you’ll have more control over your ad budget.

Google Ads is also an excellent supplement to other inbound and traditional digital marketing tactics such as Email Marketing, Content Marketing, Social Media Marketing, and others.

According to WebFx, more than 80% of global businesses trust Google Ads for pay-per-click campaigns.  

But, how can Google Ads help you reach your business goals? Let’s find out!

What is Google Ads?

Google Ads is Google’s online advertising program. You can use Google Ads to create online ads that reach people precisely when they are interested in the products and services you offer. 

Google Ads allows paid advertisements to appear in search results on or other websites via the Display Network and Google’s AdSense program.

You can target your ads to the customers you want and exclude those you don’t. When you advertise online with Google Ads, you can use various targeting methods to reach out to potential customers when they are looking for your products or services.

Google Ads vs Facebook Ads

Google Ads differ from Facebook Ads in terms of audience intent. Users actively search for a specific product or service, or the answer to one particular question, on Google. If you can give them the information they need, they will likely buy your product or service or engage with your brand. Unlike Facebook, Google Ads are primarily triggered by keywords and search terms.

However, Google Ads and Facebook Ads are both compelling advertising platforms catering to virtually every business type. When evaluating each solution’s strengths and potential applications, it’s clear that the two media should be viewed as complementary rather than adversarial.

While the two platforms share some similarities, how the two platforms have evolved independently of one another show that Google and Facebook should be used in tandem, not in opposition.

How Can Google Ads Help You?

Google Ads can help you achieve your business objectives by driving online, in-app, in-person, and over-the-phone sales, raising brand awareness, and influencing product and service consideration. Your advertising campaigns should be centred on the goals you have set for your company.

Google ads increase exposure and brand awareness that can help people notice how good your products and services are. It can also help increase traffic to your website and improves online results. Interactions with your business apps are raised, which can help increase your phone and in-person sales. Google Ads will help you influence your target market. Using Google Ads, your business can improve the number of qualified leads.

Pros and Cons of Google Ads


There are numerous benefits to using Google Ads to bring your business to the consumer. It is a significant advantage to be the first website or web content identified by the consumer. These benefits include the following:

  • Leads that are specifically targeted
  • Increases the likelihood of those leads being converted.
  • Allows you to create customized campaigns.
  • Brings in high-quality traffic sources
  • It enables you to comprehend customer habits and the customer journey.


  • Competition for keywords is high.
  • It takes a lot of investment in time and energy to maximize your Google Ads.
  • When determining which high-profile words fit their business brand or products, mistakes can occur.
  • The most crucial aspect of turning a disadvantage into an advantage is to see your conversion rates increase rather than decrease.

Is Google Ads for Everyone?

Google Ads is not for everyone or every business model. You must determine if it is appropriate for your company. Google ads can help any business that has been established. Firms with a negative experience with Google Ads are not doing their part to maintain the keywords or track what is not working. A failed Google Ads experience is typically caused by the business failing to do its part and failing to monitor what is and is not working. This is why you should not handle this yourself and instead hire an SEO company to do it for you.


Because advertisers only pay when users interact with their ad, Google Ads are widely regarded as a relatively inexpensive and effective form of advertising. This usually makes Google Ads worthwhile, even for those with higher-than-average cost per click. Google also provides free ad promotional codes.

The effectiveness of Google Ads is determined by your goals and how well you use the platform.

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